Ibukun Nofiu


Wellfert is a wellness and fertility platform that offers fertility solutions, medical advice, therapy, and health- care consultations via an online platform to patients seeking these services. 

Project Link

The Brief

Wellfert required a brand refresh that communicates its brand’s value to customers in a way that inspires positivity and hope.

The Solution

Creation of a bright and fresh brand identity, a contemporary website and creative style that clearly communicates the benefits of their services.

Role & Service Provided

  • Brand strategy workshop
  • Brand identity design
  • Brand Guide 
  • Responsive Web design
  • Imagery Direction
  • Content Strategy

Brand Strategy

The project kicked off with a strategy workshop session which helped us chart a path forward for the brand and create design aesthetic. It was decided that a minimal and bold brand style would best communicate the brand offerings. 

Brand Promise

To provide affordable and convenient health- care with a major focus on fertility. 


The Vision is to become the leading brand in the fertility industry for men and women 


To constantly provide the best fertility solutions to customers in Nigeria and Africa, thereby putting smiles on the faces of families who have sought solutions to fertility and childbirth challenges for so long. 

Positioning Statement

For individuals looking for fertility solutions, WellFert offers a range of medical treatments tailored to each patients’ needs. WellFert aspires to make a positive difference in patients’ lives and is focused on helping families grow. 

Brand Tone

The brand tone of voice is friendly, calm, warm yet informative and engaging.


Gotham Rounded Bold is a modern sans serif with a round geometric touch.
It can be optimized for print, web and mobile interface.


The word mark uses a sans serif that retains our distinct colours. The Icon is made up of W and F forming a distinct brand icon.

Marketing Materials

Producing high quality pitch decks, presentations and online marketing assets to supports Wellferts in fully implementing their brand strategy.

Brand Values

  • Trust 
  • Honesty
  • Strong Mental Health 
  • Effective communication
  • Community

Client Testimonial

“Ibukun is exceptional and she did a great job of translating our thoughts and values into professional designs, upscaling our communication to the next level. She’s my number one recommendation for any brand looking at gaining clarity with strategy and rebranding.”