UTOPIA
United Territories of Pacific Islanders Alliance (UTOPIA) is a queer and trans people of color-led, grassroots organization born out of the struggles, challenges, strength, and resilience of the Queer and Trans Pacific Islander (QTPI – “Q-T-pie”) community in South King County. I was approached to build an identity that not only represents the brand but also showcases its values.
Roles and Responsibilities
Experience design / Creative direction / Visual identity / Marketing collateral
Client
Project Type
Rebranding, Advertising
Project Duration
April – June 2020
Project Learnings
Don’t design things in isolation.
Always place components in the context of the screen to reveal more information about how they interact within the product and how the user understands the end result.
Consider implications.
It might take some more time to speculate on these implications, but doing so can indicate when more work needs to be done.
Peers are important.
I wouldn’t have been able to iterate so many times on this design without my friends telling me it could be better.
