Ibukun Nofiu


Plusworld is one of Nigeria’s most diversified business conglomerates with a hard – earned reputation for excellent business practices and products’ quality with its operational headquarters in the bustling metropolis of Lagos, Nigeria in West Africa. 

The group is divided into three different sub brands:

Plusworld Roofing, Plusworld Realtors and Plusworld Academy.

Project Link

The Brief

Plusworld required a rebrand that clearly conveys their values, credibility and shows consistency with there sub-brands.

The Solution

Plusworld needed to be positioned in a way that communicated their values: shapes-inspired design informed by functionality, form and flow, with a focus on comfort, productivity and wellbeing. 

Role & Service Provided

  • Brand strategy workshop
  • Brand identity design
  • Digital brand application
  • Brand Guide 
  • Animation
  • Responsive Web design
  • Illustrations & Icon pack design

Brand Strategy

In order to design them the appropriate visual identity, I had to start from the foundation. Through brand strategy workshop, I helped Plusworld not only gain clarity about their vision and direction, but also helped them articulate their brand and understand their different clients’ mindset.


To establish Plusworld as a reliable and respected global brand. 


To be excellent in the provision of our services by investing in people and technology to meet our customers needs and beyond. 


Plusworld bespoke logo was achieved by the integration of shapes into our day-to-day environments and interior-exterior relationships. 

The visual identity mixes shade of orange and black accents that bring warmth to the palette.

Marketing Materials

Producing high quality pitch decks, presentations and online marketing assets to supports Plusworld in fully implementing their brand strategy.