Marketable
Marketable use a highly strategic approach to brand marketing and creating great media awareness and managing online reputation for brands.
I was approached to work on the entire brand development for marketable. During my research I uncovered an interesting data point of leading consumer satisfaction audits consistently scoring marketable as at the forerunner in the service aspects when compared to other competitors . That Inspires my strategic process to position the brand in the centre of all marketing agency, which also informed my decision during the brand identity design.
Roles and Responsibilities
Experience design / Creative direction / Visual identity / Copywriting / Marketing collateral
Client
Project Type
Rebranding, Advertising, Illustration
Project Duration
Jan – April 2020
Project Learnings
Don’t design things in isolation.
Always place components in the context of the screen to reveal more information about how they interact within the product and how the user understands the end result.
Consider implications.
It might take some more time to speculate on these implications, but doing so can indicate when more work needs to be done.
Peers are important.
I wouldn’t have been able to iterate so many times on this design without my friends telling me it could be better.