Ibukun Nofiu

Overview

Heels & Tech offers Training and Mentorship on in-demand Technological roles by connecting women with Industry Professionals. They are the bridge between Women and Seasoned Tech Instructors which allows individuals, several options to learn skills that will aid career growth, development, or transition. 

Client
Project Link

Website

The Brief

Heels & Tech wanted to go all the way and build an holistic brand beyond the visuals, a brand that express their unique characteristics and story as a brand that’s connecting women with Industry Professionals in the tech industry.

The Solution

After the brand strategy workshop session and research  a positive and high-spirited creative style was established, this conveys the company’s unique brand story and approach.

Role & Service Provided

  • Brand strategy workshop
  • Brand identity design
  • Brand Guide 
  • Responsive Web design
  • Imagery Direction
  • Content Strategy

Brand Strategy

The project kicked off with a strategy workshop session which helped us chart a path forward for the brand and create design aesthetic. It was decided that a minimal and bold brand style would best communicate the brand offerings. 

Brand Voice

Our voice is key in showcasing our personality. This highlights the way we speak.
Our voice is community-driven, helpful, intellectual, and most importantly AUTHENTIC.

Vision

Our Vision is to close the gender gap between women and technology, by fostering a community where transitioning to Tech or advancing in Tech roles is straight forward and seamless.

Mission

Our mission is to upskill women with in-demand Tech skills that can enable them, transform their current role to higher-paying roles or even create these opportunities by building Tech products.

Positioning Statement

For women who wish to upskill, Heels & Tech is a community that delivers in-demand skills in technology through training, by connecting women with world-class tech Instructors 

Brand Tone

Our tone of voice characteristics; friendly, calm, warm yet informative and engaging with a bit of fun I.e. Formal Casual.

Marketing Materials

Producing high quality pitch decks, presentations and online marketing assets to supports Heels & Tech in fully implementing their brand strategy.

Brand Values

  • Compassion
  • Humour
  • Boldness
  • Leadership
  • Result Driven
  • Innovation