Ibukun Nofiu

Overview

Hairieta is a luxurious hair brand that consistently delivers quality hair that makes woman feel comfortable and confident about themselves, we  cultivate community as well as providing top notch customer service.

Client
Project Link
Not yet launched

The Brief

Hairieta wanted to Infiltrate the Nigeria hair selling market and have a loyal /returning customer base with the longterm goal of becoming the most trusted and successful hair brand in Nigeria

Role & Service Provided

  • Brand strategy workshop
  • Brand identity design
  • Naming
  • Brand Guide 
  • Responsive Web design
  • Imagery Direction
  • Content Strategy

The Solution

During the brand strategy workshop session and research we saw a gap in the human hair industry in Nigeria, which was basically lack of trust in the current hair brands available in Nigeria. Hair brands in Nigeria don’t really care about there customers and they’re not invested in their clients best interests, they mostly care about putting exuberant prices on their products. 

We positioned Hairieta as a brand who believes hair is an investment that can open doors to many opportunities to women all around the country that is why there are invested in providing quality hair at a reasonable price, building a community while still providing top notch customer service. 

Brand Strategy

The brand strategy workshop helped us defined Hairieta brand as an aspirational brand for different women in Nigeria, providing opportunities for their progress and benefits. Offering motivational support and displaying the confidence it has in them. 

When your brand’s beliefs and business are aligned, you can successfully bring people together, cultivate community, and create the future you want.

Vision

To become a luxurious brand that consistently delivers quality in all our products and a community that makes woman feel Comfortable, Bold And Empowered.

Mission

Create opportunities to women, making them comfortable and feeling beautiful in their own body by inspiring them to be Authentic, Bold and Honest. 

Core Value Proposition

We provide quality hair at reasonable prices to empower women with greater opportunities. 

This is what we want to be known for by EtaWomen (Our Community) and EtaEmployees (Hairieta Staff). These values would guide our interactions and determine what behaviour is acceptable or not. 

  1. Honesty
  2. Confident
  3. Impact-driven
  4. Community-Focused
  5. Growth Oriented (mindset)

Marketing Materials

Producing high quality pitch decks, presentations and online marketing assets to supports Fieldinsight in fully implementing their brand strategy.

Naming

The name Etta is primarily a female name of English origin that means Ruler Of The Home. Short form of the name Henrietta. Combining the word Hair and Etta, we came up with the brand name Hairieta.

Client Testimonial

“We really appreciate and enjoyed working with you, how you used check-ins to keep us up to date on the project every week. It helped us coordinate with our stakeholders, and I’m excited to share that we’re on track and can’t wait to launch. It’s also great to see your process. We are so impressed with what you did and the efficiencies of your work.”